Before attending an event, your mind will be focused on the stand, the artwork and how the day will go. It’s apparent the stand design and presence will be important, but have you asked yourself or discussed what you would like to gain from the event?
The answer is not always as simple as more sales, there are many other benefits you can take from an event and set goals for. Setting a goal gives a clear direction for the day and should boost morale within the stand as you strive to meet your bespoke goal.
Do you want more sales? Are you looking for a footfall number? How many conversions can you make? Gain more working relationships? Grow your social media following?
Start by compiling a list of how your business can grow and how the event is going to help along the way. It’s without a doubt you’ll be wanting to make a return on your exhibition, so to pre plan your hopes is a clever move to make.
Once you have your goals, a road map on how to get there is just as important. Think about what you can do on your stand, how your team can influence the goal and what measures you will put in place to ensure you perform as well as you can.
Make your goals clear with numbers and figures so when the data is available, you will know how well you did on the day. Recording the data also allows for you to improve for your next event, making the information you have invaluable.
Whilst goals will primarily come from the actions you put in place, your stand design will also play a part. Use bold and enticing colours and fonts, and make it known what your business has to offer.